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The Google r Search Appliance is both hardware and software that allows organizations to share some of the same technologies that it uses, to assist them in searching within their web servers, or intranet It can recover lost data from relational databases
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 Google Updates Java Client Library for AdWords API (Search Engine Roundtable)

Fri, 29 Aug 2008 14:00:00 GMT

Google has released a new Java Client Library for the AdWords API. In version 2.1.0, minor fixes have been made which include removing j2ee dependencies, fixing dependencies in build.xml, and reducing the size of the jar by 3 times. You can download the new library here . Forum discussion continues at Google Groups .


 Google Checkout Steps Up Promotion Through AdWords (Search Engine Land)

Wed, 27 Aug 2008 13:13:07 GMT

Steve LaLonde spotted Google sporting new checkout badges for some Google Checkout merchants within the AdWords listings. I was able to reproduce it for a search on petco , a Google Checkout merchant. Here is a side by side look at the checkout badges on AdWords. The $5 off version is the new version being tested, the other one is the normal checkout badge: Click to continue ...


 Google AdWords Marking "Great" Quality Scores as "OK"? (Search Engine Roundtable)

Wed, 27 Aug 2008 12:11:58 GMT

Google announced that the quality score metrics are more real time based on a per-query level, now. Not that this has been implemented on everyone's campaigns yet, but it will happen soon enough. Since then, advertisers have been noticing anomalies with the quality score being reported by Google. For example, a minimum bid of $0.05 typically had a "Great" quality score in AdWords. But now ...






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